Okkai UGC Creator Program: Create, Get Paid, Repeat
Now accepting creators · no followers needed

Create. Get paid.
Repeat.

Make short videos for Okkai, reels, hauls, GRWMs, unboxings. The stuff you already post. We approve, we pay ₹1,000 – ₹20,000 for every video that ships. No follower count needed.

See how it works
Paid via GPay / PhonePe
Featured on our Instagram

About Okkai

A UGC creator network that pays for the videos #you’d post anyway.

Okkai is building India’s most creator-friendly UGC program. Brands need real, scroll-stopping video. You already make it, reels, hauls, GRWMs, unboxings. We connect the two and make sure the people behind the camera get paid.

No agency in the middle. No 50k-follower gate. Just briefs, your phone, and a payout when your video ships.

  • Talent over follower count

    We hire for the way you film, not the size of your audience. Zero followers is a fine place to start.

  • Paid for every ship

    Approved videos get paid, straight to GPay or PhonePe. No lock-ins, no chasing invoices.

  • No agents, no games

    Clear briefs, plain terms, email you can actually reach. The whole thing runs online.

How it works

From applying to getting paid, in four steps. #that’s-it!

No agents. No in-person paperwork. Easy Communications.

  1. 01

    Apply in 4 steps

    ~5 min

    Basics, payout handle, sample clips.

  2. 02

    We review & approve

    1 to 2 days

    We review, then reach out by email.

  3. 03

    Get a brief, film it

    Your pace

    Pick a brief, film it your way.

  4. 04

    Approved? Get paid

    Within a week

    Paid to GPay or PhonePe in a week.

for every video that ships…

Your work is worth real money.

Earn ₹1,000–₹20,000 per approved video, set per brief.

  • ₹1,000 – ₹20,000 per video

    Rate's set per brief, and climbs for repeat creators.

  • Within 7 days

    of approval. Direct to your GPay or PhonePe handle.

  • Clear agreement

    Plain-English contract, no hidden terms, no surprises.

What we’re looking for

Make the fashion UGC videos you already love making. #yes-you!

Okkai is your AI fashion companion, so we pay for short vertical video on style, outfits and shopping. Find your lane, we’ll match the brief.

Outfits & OOTD

Daily fits, one camera

Hauls & Try-ons

Unbox, try, react

Beauty & GRWM

Get ready with me

Styling & Wardrobe

One piece, five looks

Trends & Lookbooks

What's hot this week

Need ideas? Read Fashion Tea

Trends, styling tips and fashion insights

Common questions

Things creators usually ask.

  • No. We care about the quality of your videos, not follower count. Many of our paid creators have under 1k followers.

  • Anywhere from ₹1,000 to ₹20,000 per approved video. The exact rate is set per brief and climbs as you do more work with us.

  • Once a video is approved by our team, we send the payout to your GPay or PhonePe handle within 7 working days.

  • You keep your work. You license the approved video to Okkai for our channels, and you're free (encouraged!) to post the same video on your own handles.

  • You can re-apply anytime, we'll usually tell you what would make the next one stronger.

  • We'll send specific feedback by email. Revisions are normal, most approved videos go through one round.

  • Yes. You'll accept a short, plain-English creator agreement before submitting your application. If it ever updates, we'll ask you to re-accept the new version.

ready when you are

Your phone already has the studio. Let’s use it.

  • Filmed on your phone
  • ₹1,000 – ₹20,000 per approved video
  • Reply within a few days